10 Hottest Latest Summer Beauty Trends for 2023

Summer Beauty Trends
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Summer is just around the corner, and it’s time to update your beauty routine to keep up with the latest trends.
From glowing skin to bold makeup looks, summer 2023 promises to be a season of experimentation and fun in beauty.
Whether you’re hitting the beach or simply enjoying the warm weather, here are some of the hottest summer beauty trends to look out for in 2023.

10 Latest Summer Beauty Trends

1. Natural and glowing skin

Summer Beauty Trends

This natural and glowing skin will be sought after. No-makeup makeup will continue to dominate, with an emphasis on healthy, radiant skin. To achieve this look, focus on skincare by investing in products that hydrate and nourish your skin.
Look for lightweight, tinted moisturizers or BB creams with SPF to protect your skin from the sun while giving you a fresh, natural-looking complexion. Skip the heavy foundation and opt for sheer coverage to let your skin breathe and show off its natural beauty.

Also Read: How To Get Clear Skin Overnight: 13 Dermatologist-Approved Tricks

2. Vibrant eye makeup

Summer Beauty Trends

Summer 2023 is all about bold and vibrant eye makeup. Experiment with bright eyeshadow colors like coral, turquoise, and gold to make a statement. Swap your neutral eyeshadows for vibrant hues and create fun and playful looks.
Consider using shimmery or metallic eyeshadows to add sparkle and shine to your eyes. Winged eyeliner in bold colors is also expected to be a popular trend, allowing you to create a dramatic and eye-catching look.

Also Read: Y2K Aesthetic: How To Do Y2K Makeup And 11 Steps To Achieve This Nostalgia Look

3. Glossy lips

Summer Beauty Trends

Glossy lips return in the summer of 2023. Say goodbye to matte lipsticks and hello to glossy lips that add a youthful and fresh appeal. Opt for lip glosses in vibrant shades like cherry red, coral, or peach to make your lips stand out.
You can also choose clear glosses for a natural, dewy look. Lip oils, which offer hydration and glossy finishes, are also expected to be popular in the summer.

Also Read: Y2K Aesthetic: Y2K Inspired Beauty Is Back And Better Than Ever

4. Nail art

Summer Beauty Trends

Nail art continues to trend in Summer 2023. Experiment with different nail shapes, such as almonds or coffins, and get creative with nail art designs.
Think of bright and bold colors, geometric patterns, and playful motifs like fruits, flowers, and tropical themes to embrace the summer vibes.
Don’t be afraid to mix and match different colors and patterns to create a striking look.

Also Read: 100 Eye-Popping Coolest Nail Designs 2022 You Should Try ASAP

5. Sun-kissed Makeup

Summer Beauty Trends

Achieve a sun-kissed look with bronzed makeup in summer 2023. Use bronzer to contour your face and add warmth to your complexion.
Apply it to the high points of your face, such as the temples, cheekbones, and jawline, for a natural-looking tan.
You can also add highlighters to the tops of your cheekbones, the bridge of your nose, and Cupid’s bow for a lit-from-within glow. For a sun-kissed glow on your body, consider using a body bronzer or shimmery body oil to give your skin a luminous and radiant look.

6. Sustainable beauty

Summer Beauty Trends

Sustainability is a growing concern in the beauty industry, and it’s expected to continue this year.
Look for cruelty-free, vegan, and sustainable beauty products.

Many beauty brands are incorporating eco-friendly practices and using natural, organic, and ethically sourced ingredients in their products.
From skincare to makeup, opt for environmentally conscious products and align them with your values to make a positive impact on the planet.

7. Hair accessories

Summer Beauty Trends

Hair accessories are expected to be a big trend in the summer of 2023. Embrace the warm weather and update your hairstyle with fun and stylish hair accessories.
Think hair scarves, headbands, barrettes, and hairpins in vibrant colors, patterns, and embellishments.
These accessories not only add a fashionable touch to your hair but also help keep it off your face and neck during hot summer days.
You can use them to create various hairstyles, such as braids, updos, and half-up styles, to add a playful and trendy element to your overall look.

8. Minimalist Makeup

Summer Beauty Trends

While bold and vibrant makeup looks are on trend for summer 2023, minimalist makeup is also making waves.
The “less is more” approach is gaining popularity, with a focus on enhancing natural features with minimal products.
Opt for a lightweight tinted moisturizer, a swipe of mascara, and a touch of lip balm for a fresh and effortless look.
You can also use multi-purpose products, like a cream blush that doubles as a lip color, to keep your makeup routine simple and easy.

Also Read: 6 Timeless Best Beauty Hacks Every Girl Should Know

9. Beachy waves

Summer Beauty Trends

Easy, tousled waves are a timeless summer beauty trend that will continue into summer 2023.
Embrace your natural texture or create loose waves using a curling wand or sea salt spray.
This hairstyle adds a relaxed and carefree vibe to your overall look. It pairs well with any summer outfit, whether you’re hitting the beach or heading out for a casual day out.

Also Read: 10 Astonishing Easy Holiday Hairstyles You Can Recreate

10. Skincare as makeup

Summer Beauty Trends

Skincare-infused makeup products are gaining popularity as people become more conscious of skin care.
Look for makeup products that offer skincare benefits, such as tinted serums, cushion foundations with SPF, and lipsticks with hydrating ingredients.
These products enhance your appearance but also nourish and protect your skin. This makes them an ideal choice for the summer season when skin care is crucial to combating the sun, heat, and humidity.


Summer 2023 is all about natural and glowing skin. It is about experimenting with bold and vibrant makeup looks, incorporating sustainable beauty practices, and accessorizing your hair with trendy hair accessories.
Whether you prefer a minimalistic approach or love playing all out with makeup, there’s a beauty trend for everyone to try this summer.
So get ready to update your beauty routine, have fun with your makeup looks, and enjoy the sunny days ahead. These are the hottest beauty trends for summer 2023.

Photo Credit: Pinterest/Pexel

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About Linda Onuoha 146 Articles
A digital marketer who writes about fashion, and beauty to help women look glamorous. Linda also loves reading, traveling, and gisting.

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